Where Locals Go

Smallcakes: A Cupcakery

Review by Frank Geslani | Photos by Lorraine Haan-Stewart

Small cakes. Big impression. In October, Smallcakes: A Cupcakery opened on Southlake Boulevard, and customers are already lining up for the tempting creations made famous by its Kansas City-based founder, Jeff Martin.

テ「弩e are very excited about our expansion in the Dallas/Fort Worth market. This will eventually be one of our largest markets with the upcoming openings at Mockingbird Station, Plano, Frisco and McKinney,テ「 says Martin. The Smallcakes empire currently includes more than 50 locations nationwide, but the Southlake store will be its first in North Texas. テ「弩e were happy that Southlake was our first store in the area because the area is wonderful. With all the restaurants, shopping and businesses, it was a perfect fit for our brand.テ「

If Smallcakes sounds familiar, it might be from Martinテ「冱 memorable television appearances. He competed on the popular Food Network series Cupcake Wars. In Season 1, he presented judges with a pumpkin cupcake in which he forgot to add pumpkin. Though the judges loved the taste of his no-pumpkin pumpkin cupcake, the mistake got him eliminated. Regardless, his down-to-earth personality has endeared him to cupcake fans everywhereテ「蚤nd Smallcakes feeds their sweet fixation.

Each day, the shop makes 13 signature flavors in-house: birthday cake, caramel crunch, chocolate cream, chocoholic, cookies n creme, decadent fudge, hot fudge sundae, lemon, peanut butter cup, pink chocolate, pink vanilla, red velvet, and vanilla-n-chocolate. They also rotate in about 100 other flavors like Fat Elvis (banana cake with a peanut butter cream cheese frosting), blueberry pancake, strawberries nテ「 creme, pecan pie, and at least one gluten free flavor once or twice a week.

In the winter months, expect seasonal flavors like chocolate stout, gingerbread, black forest, peppermint, pink champagne, and of course, the infamous pumpkin cupcake. They have even created an exclusive flavor especially for the Southlake locationテ「播ragon lemonade (a vanilla cake with a lemon-lime filling and a tangy lemon buttercream). テ「弃eople keep coming in because theyテ「决e excited about the new flavors,テ「 said Smallcakes Southlake owner Claudia Maysen. テ「廱eff is always sharing new recipes, and heテ「冱 very open to listening to the locals for new flavor ideas.テ「 Her personal favorites are peanut butter cup and wedding cake. テ「廬 have trouble with wedding cake because I eat more than one. I canテ「冲 get enough of them.テ「

Maysen, an architect by training, applies her design and baking passions to perhaps the most visually enticing cupcakes around. Fluffy buttercreams are piped generously without going overboard. Garnishes are placed, drizzled and sprinkled with purpose. Nothing is superfluous.

We loved the addition of pecans on the Kentucky bourbon cupcake, a textural contrast to the astoundingly moist cake. Elaborately composed cupcakes always run the danger of being sweet-on-sweet-on-sweet, but the subtle caramel and vanilla notes from the bourbon added dimension to the sweetness. We were also impressed with the hot fudge sundae cupcake. For something that promises a lot of sweetness, it was well balanced, owing much to a beautifully executed chocolate cake. All the cupcakes, though listed as standard size, seem larger than average, which make them perfect for sharing.

Beyond the small cakes themselves, Maysen has designs on turning part of the cupcakery into a gathering spot for kidsテ「 birthday parties, girlsテ「 night out, and other special occasions. Their grand opening (for which Martin himself made an appearance) and their holiday celebration are preludes for many more tantalizing events to come.

Smallcakesテつ |テつ 2315 E. Southlake Blvd.テつ | Ste. 106テつ |テつ Southlake 76092テつ
(817) 912-1290テつ |テつ www.smallcakescupcakery.com