Greater Good

A Tradition of Giving

Article by Shannon Stewart Salinsky

A Texas tradition since 1949, but Market Street has roots stretching back to 1916, when H.D. Snell opened his first United Cash Store in Sayre, Oklahoma. From the beginning, Snellâs focus was on treating each guest as the golden rule says, âDo unto others as you would have others do unto you.â Since then, his philosophy of providing outstanding service, value, high-quality products and involvement in the communities the company serves has never wavered. Giving back isnât what they do, itâs who they are.

Serving othersâitâs what they do, itâs what theyâve done and itâs what theyâll continue to do. âTo give back to the communities that support our stores is what we do partly because if our community didnât serve us, we couldnât serve others. And frankly, because itâs the right thing to do,â said Eddie Owens, director of communications and public relations. âIt also goes back to our faith-based heritage of serving others.â When they give back to their guests, they, in essence, pay it forward for the entire community. Today, the legacy has grown to include 60 stores in 31 Texas cities, with more than 12,000 team members committed to serving their communities. The company will soon assume operational responsibility for 8 Albertsons locations in West Texas. In addition, a new Amigos store is currently under construction in Hereford, Texas, and groundbreaking is expected later this summer on a new United Supermarkets location in Brownwood.

Market Street® is designed to provide a unique and inspiring shopping experienceâthe place to go for people who care about food, who want a healthier lifestyle and who are open to fresh new food ideas. Market Street is one of the four unique brands under The United FamilyTM umbrella, a Texas-based grocery chain that in its 98th year of operation. Currently, there are 12 Market Street locations in Texas, including 7 in the Metroplex. The newest Market Street opened in Flower Mound in December of 2013, joining current locations in Allen, Colleyville, Coppell, Frisco, Plano and McKinney.

Giving Back from the Heart | âOur commitment to the communities we serve is in our DNAâand one of our greatest privileges is making a positive impact,â said Shelby Crews, community relations manager for The United Family. When you shop Market Street, you help support local food banks, United Ways, universities, schools, youth sports activities, the arts and countless other social service organizations in our own community. In 2013 alone, Market Street gave back almost $3 million to our communities through cash and merchandise donations, scoreboard advertising, team sponsorships and in-store community programs. Thatâs almost $58,000 every single week!

UCrew for Employees to Join in the Giving | In addition to giving money, team members (employees) generously donate their time to hundreds of community programs as part of its award-winning UCrew program. UCrew has four major purposesâto provide opportunities for team members to get involved and serve their local communities, to increase United Supermarketsâ ability to give back, to strengthen relationships among co-workers, and to encourage and model service to the community. During UCrewâs first 10 years, team members provided more than 50,000 hours of service through activities ranging from building a Habitat for Humanity home to feeding the hungry, cleaning up highways and neighborhoods, and assisting local schools.

To Request Assistance from UCrew | Requests for volunteer assistance through UCrew may be made at any store location, or through Cami Ellsworth at the DFW Regional Office in Frisco (ph: 214-872-1550). Requests should be made at least three weeks before the date of the event to provide ample time for processing and volunteer coordination.

Snapshot of Charitable Events & Functions | In 2013, donations in the DFW region totaled more than $200,000, which included cash and in-store donations from Market Street guests. In 2014, planned initiates in DFW include (although some may have already passed, itâs an example of their annual activities):

  • Souper Bowl of Caring | For the seventh consecutive year, Market Street locations in DFW participated in the national campaign to collect financial and food donations for the North Texas Food Bank and the Tarrant Area Food Bank.
  • Take a Bite out of Hunger | For the third consecutive year, Market Street locations in DFW helped serve the hungry in the community by donating 7,200-pounds of apples to the Tarrant Area Food Bank.
  • Partnership with Court Appointed Special Advocate (CASA) | Market Street partnered with CASA to generate awareness and financial support by allowing guests to add a cash donation to their grocery purchase during checkout. Donations went to Dallas CASA and the CASA of Collin County.
  • Gracious Gift Wine | Market Street partnered with The Gracious Gift Wine, a wine distributor that donates a portion of all proceeds to fight hunger locally. For every bottle purchased, guests help donate meals to the North Texas Food Bank and the Tarrant Area Food Bank.
  • Outnumber Hunger | Market Street partnered with General Mills for the promotion, during which guests had the opportunity to raise up to $1.2 million for local food banks by purchasing specially market General Millsâ products.
  • Tax Day Comfort Food | Market Street offered Tax Day relief to their guests by providing free, all-you-can-eat beans and cornbread with no purchase necessary.

Summer and Fall 2014 Planned Initiatives

  • Project Graduation (May â June) | To support an alcohol-free celebration for all seniors, Market Street is providing donations to 15 high schools in North Texas.
  • Back to School (July â Aug.) | Market Street will offer guests the opportunity to provide school supply donations at each location in the Metroplex.
  • Aisles of Smiles (July â Sept.) | Market Street will partner with the Muscular Dystrophy Associationâs âAisles of Smilesâ campaign to generate awareness and financial support by allowing guests to purchase specially market products to and have a portion of the proceeds go to MDA.
  • Box Tops for Education (Aug. â Oct.) | Market Street will partner with General Mills for the Box Tops for Education program, which allows guests to support local schools by purchasing groceries and back-to-school goods.

Colleyville Store Gets a Makeover | A major update to the Market Street location in Colleyville is nearing completion. Located at 5605 Colleyville Boulevard, Market Street-Colleyville has received a âfloor to ceilingâ makeover in recent weeks, according to Wes Jackson, chief merchandising officer for The United Family. âJust about every area in the store will be impacted, but especially our âfreshâ departmentsâfloral, bakery, produce, food service and meat-seafood,â Jackson said. It will also be updated with the new Market Street logo and decor package. The changes not only will provide Market Street guests with more products to choose from, but should also make shopping easier, Jackson added.

The Future Looks Bright | The United Family, including each of its five bannersâMarket Street, United Supermarkets, Amigos, Albertsons Market and United Expressâis a wholly-owned subsidiary of Albertsonâs LLC. âWeâre very committed to growing our brand in the DFW area,â said Owens. âYouâll be seeing more of us in the DFW area in the years to come.â